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Oliver Buchannon
Erik Reynolds

Game developer and PR strategist behind 100+ iconic (and a few forgettable) game launches

Steam Just Made Gifting and Guying Games Much Easier

Jul 27, 2026

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7 min read

Steam Just Made Gifting and Guying Games Much Easier

25 Years and It Really This Simple.

Erik Reynolds
Erik Reynolds
How one founder drove 1.2 billion views for indie games, and what he learned about the algorithm

Jul 3, 2026

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4 min read

How one founder drove 1.2 billion views for indie games, and what he learned about the algorithm

Being Everywhere All At Once With A Demo and Great Assets

Erik Reynolds
Erik Reynolds

Reddit Round Up

World's Okayest Developer

Jun 29, 2026

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4 min read

World's Okayest Developer

Today's theme is about learning from your mistakes and also not being that person who always has to have an opinion. Not all feedback is valid especially in game marketing. No two budgets are the same. No two teams are the same. Even when you share a publisher with another team, the amount of effort is rarely the same. So you better learn how to market yourself and throw away any advice that does not serve you.

Erik Reynolds
Erik Reynolds

Reddit Round Up

+1

The Recipe for Success: Vibrant In-Game Visuals, a Demo, Showcases and a Hook - Sounds too Easy

Jun 10, 2026

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14 min read

The Recipe for Success: Vibrant In-Game Visuals, a Demo, Showcases and a Hook - Sounds too Easy

Wishlists and Marketing is a lot to think about when you are still chasing bugs and constantly checking your checking account to make sure you can still pay rent.

Erik Reynolds
Erik Reynolds

Reddit Round Up

+1

First day of Insider-Gaming Showcase Results

May 29, 2026

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4 min read

First day of Insider-Gaming Showcase Results

Slower velocity than PC Gamer's Most Wanted but it's working.

Erik Reynolds
Erik Reynolds
How To Not Go Broke While Making Your Game

May 26, 2026

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4 min read

How To Not Go Broke While Making Your Game

You got skills and other studios need them short term, part time, full time

Erik Reynolds
Erik Reynolds
Steam Launch Campaign Templates

May 15, 2026

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3 min read

Steam Launch Campaign Templates

And other lessons learned while in Amsterdam

Erik Reynolds
Erik Reynolds

Editor's Note

Your Family is Part of Your Team

May 7, 2026

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5 min read

Your Family is Part of Your Team

My brother died, so I took a break and handled business

Erik Reynolds
Erik Reynolds
The GDC FOMO Is Real

Mar 13, 2026

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7 min read

The GDC FOMO Is Real

Linkedin is like the group chat that reminds you that you made the right choice for your wallet but the wrong choice for your soul.

Erik Reynolds
Erik Reynolds

Media Relations

+1

How To Get Featured On IGN

Mar 2, 2026

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7 min read

How To Get Featured On IGN

GDC Panel To Offer Insight For Indies Pitching The Team

Erik Reynolds
Erik Reynolds

Media Relations

+3

Stop Selling Shovels: How to Pitch the Destination and Hit the 7,000 Wishlist Sweet Spot.

Feb 20, 2026

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9 min read

Stop Selling Shovels: How to Pitch the Destination and Hit the 7,000 Wishlist Sweet Spot.

From "Dead Games" to 22k wishlists: The real tactics driving Steam's 2026 algorithm.

Erik Reynolds
Erik Reynolds

Reddit Round Up

+1

ONLY 4% OF US ARE GOING TO MAKE MONEY ON STEAM

Feb 13, 2026

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9 min read

ONLY 4% OF US ARE GOING TO MAKE MONEY ON STEAM

Quick overview of how small marketing wins (community engagement, more thoughtful reddit posts, modest paid campaigns) can compound for indies.

Erik Reynolds
Erik Reynolds

Podcast

+1

Saturday Super Edition! Interview with Indie Game Movement Podcast

Feb 7, 2026

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7 min read

Saturday Super Edition! Interview with Indie Game Movement Podcast

This is how you market being a day late on your newsletter due to business travel.

Erik Reynolds
Erik Reynolds

Editor's Note

+1

How to Get Steam Wishlists That Actually Convert

Jan 30, 2026

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9 min read

How to Get Steam Wishlists That Actually Convert

The Key Word is "WISH" not "PURCHASED" Lists. This is going to be a loooooong article.

Erik Reynolds
Erik Reynolds



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