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Game Developers Marketing Resource

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Get More Wishlists For Free

Trends

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Get More Wishlists For Free

A Huge New Hack For Visibility - Steam Personal Calendar

Erik Reynolds

•

Aug 20, 2026


Get More Wishlists For Free

Trends

+1

Get More Wishlists For Free

A Huge New Hack For Visibility - Steam Personal Calendar

Erik Reynolds

•

Aug 20, 2026

Steam Just Made Gifting and Guying Games Much Easier

Steam Just Made Gifting and Guying Games Much Easier

25 Years and It Really This Simple.

Erik Reynolds

•

Jul 27, 2026

How one founder drove 1.2 billion views for indie games, and what he learned about the algorithm

How one founder drove 1.2 billion views for indie games, and what he learned about the algorithm

Being Everywhere All At Once With A Demo and Great Assets

Erik Reynolds

•

Jul 3, 2026

World's Okayest Developer

Reddit Round Up

World's Okayest Developer

Today's theme is about learning from your mistakes and also not being that person who always has to have an opinion. Not all feedback is valid especially in game marketing. No two budgets are the same. No two teams are the same. Even when you share a publisher with another team, the amount of effort is rarely the same. So you better learn how to market yourself and throw away any advice that does not serve you.

Erik Reynolds

•

Jun 29, 2026

The Recipe for Success: Vibrant In-Game Visuals, a Demo, Showcases and a Hook - Sounds too Easy

Reddit Round Up

+1

The Recipe for Success: Vibrant In-Game Visuals, a Demo, Showcases and a Hook - Sounds too Easy

Wishlists and Marketing is a lot to think about when you are still chasing bugs and constantly checking your checking account to make sure you can still pay rent.

Erik Reynolds

•

Jun 10, 2026

First day of Insider-Gaming Showcase Results

Reddit Round Up

+1

First day of Insider-Gaming Showcase Results

Slower velocity than PC Gamer's Most Wanted but it's working.

Erik Reynolds

•

May 29, 2026

How To Not Go Broke While Making Your Game

How To Not Go Broke While Making Your Game

You got skills and other studios need them short term, part time, full time

Erik Reynolds

•

May 26, 2026

Steam Launch Campaign Templates

Steam Launch Campaign Templates

And other lessons learned while in Amsterdam

Erik Reynolds

•

May 15, 2026

Your Family is Part of Your Team

Editor's Note

Your Family is Part of Your Team

My brother died, so I took a break and handled business

Erik Reynolds

•

May 7, 2026

The GDC FOMO Is Real

The GDC FOMO Is Real

Linkedin is like the group chat that reminds you that you made the right choice for your wallet but the wrong choice for your soul.

Erik Reynolds

•

Mar 13, 2026

How To Get Featured On IGN

Media Relations

+1

How To Get Featured On IGN

GDC Panel To Offer Insight For Indies Pitching The Team

Erik Reynolds

•

Mar 2, 2026

Stop Selling Shovels: How to Pitch the Destination and Hit the 7,000 Wishlist Sweet Spot.

Media Relations

+3

Stop Selling Shovels: How to Pitch the Destination and Hit the 7,000 Wishlist Sweet Spot.

From "Dead Games" to 22k wishlists: The real tactics driving Steam's 2026 algorithm.

Erik Reynolds

•

Feb 20, 2026

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