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Oliver Buchannon
Erik Reynolds

Game developer and PR strategist behind 100+ iconic (and a few forgettable) game launches

Media Relations

+3

Stop Selling Shovels: How to Pitch the Destination and Hit the 7,000 Wishlist Sweet Spot.

Feb 20, 2026

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9 min read

Stop Selling Shovels: How to Pitch the Destination and Hit the 7,000 Wishlist Sweet Spot.

From "Dead Games" to 22k wishlists: The real tactics driving Steam's 2026 algorithm.

Erik Reynolds
Erik Reynolds

Reddit Round Up

+1

ONLY 4% OF US ARE GOING TO MAKE MONEY ON STEAM

Feb 13, 2026

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9 min read

ONLY 4% OF US ARE GOING TO MAKE MONEY ON STEAM

Quick overview of how small marketing wins (community engagement, more thoughtful reddit posts, modest paid campaigns) can compound for indies.

Erik Reynolds
Erik Reynolds

Podcast

+1

Saturday Super Edition! Interview with Indie Game Movement Podcast

Feb 7, 2026

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7 min read

Saturday Super Edition! Interview with Indie Game Movement Podcast

This is how you market being a day late on your newsletter due to business travel.

Erik Reynolds
Erik Reynolds

Editor's Note

+1

How to Get Steam Wishlists That Actually Convert

Jan 30, 2026

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9 min read

How to Get Steam Wishlists That Actually Convert

The Key Word is "WISH" not "PURCHASED" Lists. This is going to be a loooooong article.

Erik Reynolds
Erik Reynolds



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